Over the last two years, I have received several requests for a B2C variant of my market validation method MDMV ("metrics-driven market validation"), which is available as a Guide in Cognel. For quite some time I didn't pursue it, for two reasons: (1) I wanted to get the B2B version as good as possible first, and (2) consumers are far less rational in their purchasing behaviour than organisations, so the clear and simple KPI-based approach of the B2B MDMV doesn't work for them.
There are, however, other ways to assess what something is worth to consumers. I looked into several of them and eventually settled on a combined approach. The result is the current prototype of the B2C MDMV. And while I was at it, I also built an MDMV for coaches and consultants, to help them find their ideal target customers.
Both new Guides are live in the pre-release of Cognel 3 and are being tested right now. If you'd like to test one of them, let me know. Feedback is welcome, and I'm sure you'll learn something from using them. More about Cognel: https://cognel.ai
#MarketValidation #MDMV #Cognel #B2C #Startups